4.
Other Works
4.1
Where Do You Want to Go Today?Photographs, Fujiflex Chromogenic Prints
20” x 16”
2021
‘Where Do You Want To Go Today?’ was the tagline of a global advertising campaign launched by Microsoft to promote Window 95, the first operating system with a World Wide Web browser in its history.
Metaphors related to clouds and windows have often been used in relation to the Internet as projections of our visions, from the start-up screen of Windows 95, with its vast blue sky and white clouds, symbolising freedom, openness and infinite possibilities, to the cloud servers we are surrounded and obscured by today. We are evermore reliant on cloud computing and their platforms, yet we are often oblivious to their inner workings, as well as the operations and organisations behind them.
This series of photographs were taken during the pandemic, using scenaries outside the hotel rooms’ windows that I was qurantined in as backdrops, whereas the tagline was taken from a customer registration card for Windows 95 back in the day.
4.2
Worship & KingdomAluminium Lightboxes
120 x 96cm
2021
Kingdom Street, located in the Paddington district of west-central London, measures 126 meters long.
It was once the only Kingdom Street in the entire UK.
Microsoft's London headquarters is located in an off ice complex at the end of 2 Kingdom Street, covering approximately 2,500 square meters.
The base, which consolidates many different o ffices scattered across London, opened in 2016.
Worship Street, formerly known as Hog Lane, was named around 1761 and is located in Hackney, east of central London. It runs approximately 592 meters long.
What is inconsistent with its name is that there are no places of worship or other religious sites on this street.
At the end of the street, an unassuming building covered in black steel and glass facade is Amazon's British headquarters.
The 15-story o ice building, which occupies about 60,000 square meters, opened in 2017.
The UK and London headquarters of the two IT companies, Amazon and Microsoft, featured in this body of work are on Worship Street and Kingdom Street respectively.
We have no way of knowing if this was intentional or coincidental, but the two tech giants are indeed ubiquitous in everyday life today. I made lightboxes from the street signs of these two streets and mounted them up high in the exhibition space as the main light source, so that the other works in the exihibition and visitors are enveloped in the aura and atmosphere they exude.
4.3
Merchandise (A small selection)Dimension Varies
To carry forward the labour relationships which began with the anonymous workers on MTurk, I have made personal merchandises of everyday items, such as mugs, cushions and blankets, from selected submissions that I have been collecting. As visitors to the exhibition make their selections and purchases of these custom-ordered items, the economic relationships between the workers and the artist would then involve them as well. These intimate items, which bear the impressions and thoughts of the workers, shall keep reminding us of them as distinctive individuals.
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© 2025 Lam Pok Yin